How to use OKRs 📊 as a Leadership Framework for Growth MarketingA simple guide for Marketing leaders to setting up, tracking and adjusting KPIs using the Objectives and Key Results (OKR) frameworkSep 13, 20211Sep 13, 20211
An Actionable Sales & Marketing Strategy Template for Growth Companies 🌱A strategic guide to Sales and Marketing Alignment 👉 How to bridge the gap between business objectives, inbound sales and performance…Nov 19, 2020Nov 19, 2020
5+1 Growth Metrics 📈 All B2B SaaS Companies Should Be Measuring 🚀A Guide to Building all the Metrics that Actually Matter for a B2B SaaS Growth CompanyJan 27, 2020Jan 27, 2020
11 Amazing Things I Learned about Organizational Leadership from this Psychology Book“A great idea is a great start. But what you do next and how you do it, is what counts.”Aug 13, 2019Aug 13, 2019
How to Design Everlasting Value Propositions in B2B Marketing, Part 2Increasing customer LTV with a Customer Success strategyNov 20, 2018Nov 20, 2018
How to Design Everlasting Value Propositions in B2B Marketing, Part 1Reducing the sales cycle with laser-focused value propositionsAug 23, 20181Aug 23, 20181
How I accidentally created my most viral post ever on social media last summerAnalyzing the anatomy of an engaging LinkedIn postJan 23, 2018Jan 23, 2018
5 Things I Learned about Sales, Marketing and Leadership from 5 Business Books I’ve Read RecentlyDuring the past two years I’ve read a handful of very interesting business books that helped me in my daily job as a sales & marketing…Sep 21, 2017Sep 21, 2017
Don’t Settle For Inbound Marketing4 Outbound tactics that bring 400x more ROI than any inbound marketing when it comes to growing our B2B salesJun 26, 2017Jun 26, 2017
