5+1 Growth Metrics 📈 Every SaaS Company Should Be Measuring 🚀

A Guide to Building all the Metrics that Actually Matter for a B2B SaaS Growth Company

Source: Tom Fishburne

1 — Net Annual Recurring Revenue (ARR)

ARR = Revenue from subscriptions + Subscription Upsells — Revenue churned

2 — Subscription Churn (%)

3 — Gross Revenue Churn (%)

4 — Net Revenue Churn (%)

5 — Customer Lifetime Value (LTV)

+1 — CAC Payback Period




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Claudio M. Camacho

A family guy in the tech business 👨🏻‍💻 Executive Director | Strategic Marketing Management ➡️ www.claudiocamacho.com