5 Things I Learned about Sales, Marketing and Leadership from 5 Business Books I’ve Read Recently

1 — Confront the brutal facts

2 — Do what you do best and outsource the rest

3 — Marketing’s job is to create products that sell, not to sell products

4 — If you have an innovation, sell it to visionaries, not enthusiasts

5 — Teach your customers something new, make them grow business they didn’t know before


  • Be honest to yourself from day one, accept the market, the competition and, with that, try to break the status quo
  • Focus on what you do best and what you love to do, and delegate the rest
  • Put special care on strategic marketing to make sure you find product-market fit for your future products, thus ensuring sustained long-term growth
  • When building a new innovation, find the visionaries that will validate not only your technology, but also your business model
  • In the sales interactions, make sure you teach your customers new stuff that makes them better at what they do



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Claudio M. Camacho

Claudio M. Camacho


A family guy in the tech business 👨🏻‍💻 Executive Director | Strategic Marketing Management ➡️ www.claudiocamacho.com