A simple guide for Marketing leaders to setting up, tracking and adjusting KPIs using the Objectives and Key Results (OKR) framework — Documenting a growth strategy that aligns Sales and Marketing is fundamental for any growth organization. Yet, what truly makes the difference between companies that would like to grow and the ones that actually do, is execution. There’s a great saying that goes: “Idea is King, but execution is King Kong!”…

A strategic guide to Sales and Marketing Alignment 👉 How to bridge the gap between business objectives, inbound sales and performance marketing — 📥 Download the full template here, if you are too impatient to read this article through → www.claudiocamacho.com/resources/smarketing_template.pdf For an editable version of it, send me an email inquiry! You can find my contact details on my website: www.claudiocamacho.com

A Guide to Building all the Metrics that Actually Matter for a B2B SaaS Growth Company — Recently I’ve been in touch with a number of CMOs from different growth companies and I asked them what’s the biggest pressing issue for them right now. They all had a common theme: what to measure and how to report it 🤷‍♂️

“A great idea is a great start. But what you do next and how you do it, is what counts.” — I just finished reading the book Originals, by Adam Grant. This was a very special gift from a good friend as I was leaving the company we had been working in together for the past five years. Adam Grant is an organizational psychologist and a magnificent researcher at the Wharton…

Increasing customer LTV with a Customer Success strategy — In the first part of this article I addressed how to accelerate the sales closing process with B2B customers. Using return on investment (ROI) as a justification, it is possible to shorten the sales cycle and ensure decisions come faster from within the buying organization. ROI is the #1 thing…

Reducing the sales cycle with laser-focused value propositions — For the past ten years, I’ve been working for companies that offer software solutions to other companies, that is, business-to-business (B2B) products and services. From 2007 to 2013, I was working as a product marketing manager for a Software-as-a-Service (SaaS) company, and from 2014 onward I’ve been working in strategic…

Analyzing the anatomy of an engaging LinkedIn post — If you use social media as one of the main channels for your digital marketing, specially LinkedIn, you probably know already how hard it is to make a post that brings enough (justifiable) return to your marketing organization. Most posts require a number of hours of creative work, plus a…

During the past two years I’ve read a handful of very interesting business books that helped me in my daily job as a sales & marketing professional. In fact, I’ve been filtering through dozens of books that come with flashy titles and tell you how successful you’ll be in business…

4 Outbound tactics that bring 400x more ROI than any inbound marketing when it comes to growing our B2B sales — If you haven’t ever heard the term “inbound marketing”, you should stop reading this and go do something more interesting. But if you have, you’ll know “inbound marketing” is extremely hot at the moment. No matter whether you work in a startup or for a large corporation, these days everybody…