How I accidentally created my most viral post ever on social media last summer

Analyzing the anatomy of an engaging LinkedIn post

If you use social media as one of the main channels for your digital marketing, specially LinkedIn, you probably know already how hard it is to make a post that brings enough (justifiable) return to your marketing organization. Most posts require a number of hours of creative work, plus a prominent budget for promoting the post online, often resulting in pretty low ROI.

  • 1,579 visits to my profile
  • 249 connection requests
  • 28 new relevant connections

1 — Motivation: Why would you spend time on posting?

First of all, the post was not inteded to be part of any campaign nor it wasdirected to any potential customers. It simply was, well.., something I felt with all my heart and provoked my feelings so strongly that I couldn’t keep inside. So I had to let it out.

2 — Tell your (strong) opinion

When something really itches you, you should be able to complain. But when you complain, go big or go home. So I decided to tell my opinion about the creativity of this sales person.

3 — Proof

One important part of the post was the picture, specially because it was a screenshot. I believe the power of the screenshot resides in its nature of showing a fact, directly from the screen. As you know the saying goes: “Show, don’t tell”.

See by yourself

After making this post, I got bombarded with notifications, emails and private messages. And, to be honest, there were many funny comments that made me have the laugh of the year, of people cheering this guy for his perseverance (which was phenomenal, to be quite frank).

Chief Growth Officer @ Fidelix 🚀 Executive Board Advisor | Leadership | Strategic Marketing Management | Digital Transformation ➡️

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store