How to Design Everlasting Value Propositions in B2B Marketing, Part 1

Reducing the sales cycle with laser-focused value propositions

  1. Sales cycles can be very long, taking months or even years to close a deal
  2. Typically, the customer life-time value (LTV) is relatively short due to high competition and pricing wars

Part 1: Reducing the sales cycle — Design a value proposition around ROI

Business Model Canvas, by Alex Osterwalder
Value Proposition Deign — Mapping value to customer problems and goals
  1. They are going to make more money thanks to your product
  2. They are going to save costs thanks to your product

Example #1 😎

Example #2 ☁️


To be continued…



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Claudio M. Camacho

A family guy in the tech business 👨🏻‍💻 Executive Director | Strategic Marketing Management ➡️