Claudio M. Camacho6 Principles to Effective, Systemic Leadership 🧠Modern growth organizations are fueled by their people and the ecosystems (communities) they interact with. Results are not just an outcome…8 min read·Sep 15, 2022----
Claudio M. CamachoHow to use OKRs 📊 as a Leadership Framework for Growth MarketingA simple guide for Marketing leaders to setting up, tracking and adjusting KPIs using the Objectives and Key Results (OKR) framework9 min read·Sep 13, 2021--1--1
Claudio M. CamachoAn Actionable Sales & Marketing Strategy Template for Growth Companies 🌱A strategic guide to Sales and Marketing Alignment 👉 How to bridge the gap between business objectives, inbound sales and performance…18 min read·Nov 19, 2020----
Claudio M. Camacho5+1 Growth Metrics 📈 All B2B SaaS Companies Should Be Measuring 🚀A Guide to Building all the Metrics that Actually Matter for a B2B SaaS Growth Company7 min read·Jan 27, 2020----
Claudio M. Camacho11 Amazing Things I Learned about Organizational Leadership from this Psychology Book“A great idea is a great start. But what you do next and how you do it, is what counts.”10 min read·Aug 13, 2019----
Claudio M. CamachoHow to Design Everlasting Value Propositions in B2B Marketing, Part 2Increasing customer LTV with a Customer Success strategy7 min read·Nov 20, 2018----
Claudio M. CamachoHow to Design Everlasting Value Propositions in B2B Marketing, Part 1Reducing the sales cycle with laser-focused value propositions6 min read·Aug 23, 2018--1--1
Claudio M. CamachoHow I accidentally created my most viral post ever on social media last summerAnalyzing the anatomy of an engaging LinkedIn post4 min read·Jan 23, 2018----
Claudio M. Camacho5 Things I Learned about Sales, Marketing and Leadership from 5 Business Books I’ve Read RecentlyDuring the past two years I’ve read a handful of very interesting business books that helped me in my daily job as a sales & marketing…7 min read·Sep 21, 2017----
Claudio M. CamachoDon’t Settle For Inbound Marketing4 Outbound tactics that bring 400x more ROI than any inbound marketing when it comes to growing our B2B sales7 min read·Jun 26, 2017----