Sep 15, 20226 Principles to Effective, Systemic Leadership 🧠Modern growth organizations are fueled by their people and the ecosystems (communities) they interact with. Results are not just an outcome of efficient supply chains and well designed management structures, but rather an effect of individual experts driven by a common purpose, and a meaning to their work 👩💻 The…Leadership8 min readLeadership8 min read
Sep 13, 2021How to use OKRs 📊 as a Leadership Framework for Growth MarketingA simple guide for Marketing leaders to setting up, tracking and adjusting KPIs using the Objectives and Key Results (OKR) framework — Documenting a growth strategy that aligns Sales and Marketing is fundamental for any growth organization. Yet, what truly makes the difference between companies that would like to grow and the ones that actually do, is execution. There’s a great saying that goes: “Idea is King, but execution is King Kong!”…Growth9 min readGrowth9 min read
Nov 19, 2020An Actionable Sales & Marketing Strategy Template for Growth Companies 🌱A strategic guide to Sales and Marketing Alignment 👉 How to bridge the gap between business objectives, inbound sales and performance marketing — 📥 Download the full template here, if you are too impatient to read this article through → www.claudiocamacho.com/resources/smarketing_template.pdf For an editable version of it, send me an email inquiry! You can find my contact details on my website: www.claudiocamacho.comGrowth18 min readGrowth18 min read
Jan 27, 20205+1 Growth Metrics 📈 Every SaaS Company Should Be Measuring 🚀A Guide to Building all the Metrics that Actually Matter for a B2B SaaS Growth Company — Recently I’ve been in touch with a number of CMOs from different growth companies and I asked them what’s the biggest pressing issue for them right now. They all had a common theme: what to measure and how to report it 🤷♂️SaaS7 min readSaaS7 min read
Aug 13, 201911 Amazing Things I Learned about Organizational Leadership from this Psychology Book“A great idea is a great start. But what you do next and how you do it, is what counts.” — I just finished reading the book Originals, by Adam Grant. This was a very special gift from a good friend as I was leaving the company we had been working in together for the past five years. Adam Grant is an organizational psychologist and a magnificent researcher at the Wharton…Leadership10 min readLeadership10 min read
Nov 20, 2018How to Design Everlasting Value Propositions in B2B Marketing, Part 2Increasing customer LTV with a Customer Success strategy — In the first part of this article I addressed how to accelerate the sales closing process with B2B customers. Using return on investment (ROI) as a justification, it is possible to shorten the sales cycle and ensure decisions come faster from within the buying organization. ROI is the #1 thing…Marketing7 min readMarketing7 min read
Aug 23, 2018How to Design Everlasting Value Propositions in B2B Marketing, Part 1Reducing the sales cycle with laser-focused value propositions — For the past ten years, I’ve been working for companies that offer software solutions to other companies, that is, business-to-business (B2B) products and services. …Business Development6 min readBusiness Development6 min read
Jan 23, 2018How I accidentally created my most viral post ever on social media last summerAnalyzing the anatomy of an engaging LinkedIn post — If you use social media as one of the main channels for your digital marketing, specially LinkedIn, you probably know already how hard it is to make a post that brings enough (justifiable) return to your marketing organization. …Social Media4 min readSocial Media4 min read
Sep 21, 20175 Things I Learned about Sales, Marketing and Leadership from 5 Business Books I’ve Read RecentlyDuring the past two years I’ve read a handful of very interesting business books that helped me in my daily job as a sales & marketing professional. …Leadership7 min readLeadership7 min read
Jun 26, 2017Don’t Settle For Inbound Marketing4 Outbound tactics that bring 400x more ROI than any inbound marketing when it comes to growing our B2B sales — If you haven’t ever heard the term “inbound marketing”, you should stop reading this and go do something more interesting. But if you have, you’ll know “inbound marketing” is extremely hot at the moment. No matter whether you work in a startup or for a large corporation, these days everybody…Marketing7 min readMarketing7 min read
